TiAN – Generation Farmfluencer

A new generation of farmers is taking action. They are rethinking agriculture, bringing fresh ideas to the field, and confronting the challenges of our time. TiAN derives its name from the South Tyrolean dialect word for “to do” and stands for this spirit of change. At the heart of the film are young farmers who have consciously chosen a life in agriculture. Caught between tradition, the effects of the climate crisis, and economic pressure, they are forging their own paths and showing that change is possible. They offer a glimpse of what the agriculture of tomorrow could look like and what changes are needed, including on the part of consumers, to make farming sustainable in the long term.

TiAN is an encouraging documentary about young people in agriculture and their ideas for making farming fit for the future.