"'IT' can be a quality of the mind as well as a physical attraction." Clara Bow is regarded as the first It girl in history and her 38th film role as the silent film star's signature role. With her "certain something", department stores' employee Betty Lou even manages to make an impression on her adored boss at a hot dog dinner on Coney Island. However, when Betty steps up to help her single flatmate, she faces a whole new set of challenges ... Bow's performance became iconic not only because she embodies the emancipated zeitgeist of the flapper era, but also because she sparkles with vivacity and joie de vivre in this love story with class differences. The fact that she herself experienced social advancement and achieved her greatest fame with this very role seems all the more fitting.