Hallo Betty

The year is 1956. Copywriter Emmi Creola (Sarah Spale) is tasked with marketing the products of a cooking oil company and, against the wishes of her agency, invents the fictional character Betty Bossi. The "nation's cook and housewife" quickly becomes popular and receives a flood of fan mail. Many people believe that Betty Bossi actually exists. The previously rather reserved Emmi is unexpectedly thrust into the public spotlight. Her new celebrity life as a Swiss culinary icon is exciting, but also exhausting. At the agency, Emmi battles the envy and resentment of her male colleagues and tries to continue being a loving mother and wife at home – just like her fictional character. Emmi finds herself increasingly torn between her career and family.