Dumb Money

Keith Gill is a financial market analyst and also makes YouTube videos on the subject. So far, so unimpressive - until the day he puts all his savings into Gamestop's stumbling stock. In the age of digital distribution channels, the video game chain's days may seem numbered, but Gill still believes the company is massively undervalued on the stock market. He also lets his followers know this - and they do the same. The result: the Gamestop share price goes through the roof and hedge funds speculating on the company's demise drive full speed into the wall.